Tuscany travel guide to markets, tastings and tips
This Tuscany travel guide shows where to taste seasonal produce, buy pantry-ready ingredients, and soak up market life from Florence to Siena and the Chianti towns. Start with practical notes on when markets open, how to read labels, and simple buying etiquette, then move to curated ideas for quick tastings, memorable street snacks, and small purchases to take home. Expect clear, local-led advice on spotting quality olive oil, cheeses and cured meats, plus timing tips to avoid the busiest hours. Use this Tuscan markets guide to plan market mornings and relaxed afternoon breaks, with straightforward route suggestions and budgeting notes to help you eat well and travel light.
1. Santo Spirito Market
Discover local treasures and vintage finds in a lively Florentine square.
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What to expect
Browse diverse stalls filled with used clothing, handmade jewelry, leather goods, and quirky antiques. The market radiates authentic Florentine charm, with friendly local sellers and a laid-back atmosphere. Accessibility is considered, making it easy to explore. Enjoy the vibrant energy and occasional surprises around every corner.
Plan your visit
Stroll through the market to hunt for one-of-a-kind pieces and soak up the neighborhood’s creative spirit. Take a break at a nearby café and experience the true essence of local life. Early visits offer a quieter experience and more time to chat with vendors.
2. Piazza della Cisterna
Step into medieval magic at San Gimignano’s most enchanting piazza.
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What to expect
Stroll through cobblestone paths and soak in the timeless atmosphere of this bustling medieval square. Admire the ancient cistern at the center, people-watch from the steps, and explore surrounding cafés and gelaterias. The piazza’s unique triangular shape and panoramic views make it a favorite for both locals and travelers. Expect lively markets, spontaneous performances, and a vibrant energy that captures the spirit of Tuscany.
Plan your visit
Bring a camera and your curiosity, this piazza invites lingering. Enjoy a leisurely drink, sample world-famous gelato, and wander the nearby towers for breathtaking perspectives. The square is perfect for relaxing, people-watching, and soaking up authentic Tuscan ambiance.
3. Mercato Coperto San Frediano
Discover Tuscany’s flavors, straight from the source at Mercato Coperto San Frediano.
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What to expect
Wander vibrant stalls run by local farmers offering genuine, zero-kilometer specialties and regional rarities. Enjoy the chance to taste and purchase directly from producers, soaking in the market’s rustic charm and lively atmosphere. This is a true taste of Tuscany’s culinary heritage.
Plan your visit
Bring your appetite and curiosity, sampling and shopping are both encouraged. Arrive with some cash for small-batch finds and take time to chat with passionate producers for insider tips.
4. Piazza Matteotti
A charming Tuscan square where every moment feels timeless.
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What to expect
Discover the vibrant pulse of Greve in Chianti at Piazza Matteotti. This picturesque piazza is surrounded by historic buildings, inviting terraces, and local shops. Enjoy a leisurely coffee, savor regional wines, or simply soak up the ambiance of this quintessential Tuscan gathering spot. The square often hosts festivals and events, making each visit unique.
Plan your visit
Stroll the square, relax at a terrace, and explore local boutiques. Perfect for a casual lunch or an afternoon of people-watching. Bring your camera and an appetite for authentic Tuscan experiences.
5. Campagna Amica
Discover the freshest flavors of Tuscany at Campagna Amica market.
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What to expect
Expect a bustling countryside market filled with the colors and aromas of seasonal fruits, vegetables, and locally sourced delicacies. Friendly vendors share stories behind their produce, while shoppers browse everything from fresh cheeses to regional specialties. It’s an authentic taste of rural Tuscany and a great spot to mingle with locals and sample the region’s best.
Plan your visit
Bring a tote bag and arrive early for the best selection. Wander among the stalls, sample local treats, and chat with the passionate producers. Ideal for picking up picnic supplies or unique gifts to take home.
6. Bonucci Boulangerie La Lizza
Sunny terrace, friendly staff, and coffee worth lingering over, Siena’s best-kept café secret.
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What to expect
Expect a bright and inviting boulangerie with both indoor and outdoor seating, ideal for solo travelers or groups. The menu covers breakfast, snacks, and drinks, all served with a smile. Enjoy a relaxed vibe, efficient service, and a pleasant patio, perfect for people-watching or unwinding after sightseeing. English-speaking staff make ordering easy, and the quality of food and drinks stands out, especially compared to pricier spots in the historic center.
Plan your visit
Bring your appetite for coffee, pastries, and light bites. Ideal for a quick breakfast, leisurely lunch, or a snack before catching transport. The terrace is a highlight, offering a comfortable place to relax and soak up the local atmosphere.
7. Mercato Centrale
Where Florence’s flavors and energy come alive under one historic roof.
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What to expect
Step inside a lively marketplace packed with artisan vendors, gourmet food counters, and the irresistible aroma of Italian cuisine. Wander among colorful displays, chat with passionate producers, and savor a true taste of Florence’s culinary scene. Whether grabbing a quick snack or lingering over a meal, expect a feast for the senses and a welcoming, energetic vibe.
Plan your visit
Bring your appetite and curiosity, Mercato Centrale offers countless options to explore and taste. Take time to stroll through the stalls, sample local specialties, or relax at communal tables with friends. Ideal for both a quick bite or a leisurely meal.
8. Mercato delle Cascine
Dive into Florence’s longest market for bargains, flavors, and local life by the Arno.
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What to expect
Expect a bustling open-air market sprawling nearly 2km through Cascine Park. Discover fresh produce, snacks, affordable clothing, household goods, and the occasional vintage gem. The vibe is unmistakably local, with friendly vendors and a casual atmosphere. While quality varies, the market’s energy and riverside setting make for a memorable experience. Accessibility is good, and the market is a great spot to mingle with Florentines and hunt for unique, budget-friendly finds.
Plan your visit
Stroll the riverside stalls, sample local snacks, and browse for unexpected treasures. Bring cash and a sense of adventure, this is Florence at its most authentic and unpolished. Great for travelers looking to pack light and shop smart.
9. Piazza Grande
Where Tuscan charm, Renaissance beauty, and cinematic history meet in the heart of Montepulciano.
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What to expect
Step onto the cobbled stones of Piazza Grande and get swept up in the magic of Montepulciano. Marvel at the grand Palazzo Comunale, climb its tower for sweeping views of the Valdichiana, and admire Renaissance masterpieces all around. The square is bustling with life, from souvenir shops to wine bars, and fans of the Twilight series will recognize it as a film location. Expect a blend of history, lively crowds, stunning photo ops, and the irresistible charm of Tuscany’s hilltop towns.
Plan your visit
Wear comfortable shoes for the climb to the top of the town and take your time exploring the square’s architectural gems. Don’t miss the views from the tower, and enjoy wandering nearby streets filled with shops and local flavor.
10. Giurlani Graziana & C. SNC
A treasure trove of local flavors and warm Italian hospitality awaits in Lucca.
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What to expect
Step into a charming store brimming with local delicacies, from fresh produce and baked goods to regional pastas and sweets. The shop is known for its welcoming atmosphere, helpful staff, and a wide assortment of high-quality products. Perfect for assembling a picnic, picking up unique gifts, or sampling authentic flavors from the Lucca region. Whether you’re a food lover or simply curious, expect a delightful and memorable visit.
Plan your visit
Drop by to browse a curated selection of regional treats and everyday essentials. Friendly staff can assist with recommendations or help you discover something new. Ideal for picking up items for a picnic, stocking up your holiday rental, or finding edible souvenirs.
11. Mercato di Sant’Ambrogio
Florence’s hidden gem for authentic flavors and vibrant local life awaits discovery.
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What to expect
Step into a bustling market where locals shop for the freshest fruits, vegetables, cheeses, and meats. Savor the lively atmosphere, browse vibrant displays, and explore a handful of food stalls serving up regional specialties. The neighborhood outside buzzes with leather shops, don’t hesitate to haggle for a bargain. Keep an eye on personal belongings, as the area can get busy. Saturdays bring an even wider array of produce and local flavors. This market delivers an authentic taste of daily Florentine life.
Plan your visit
Bring a tote bag and an appetite, there’s plenty to sample and take home. Wander the market for fresh finds, then stroll the surrounding streets for unique leather goods. For a deeper dive, visit on Saturday when the market expands. Stay alert in the crowd and enjoy the lively, welcoming scene.
12. Antica Drogheria Manganelli 1879
Step into Siena’s timeless gourmet haven, where tradition meets irresistible flavors.
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What to expect
Discover a treasure trove of hand-picked Italian specialties, from decadent chocolates and aromatic spices to local wines and classic Sienese confections. The historic ambiance and beautifully arranged shelves make browsing a delight, while friendly staff offer insights and tastings. Expect an immersive experience that feels both nostalgic and deliciously modern.
Plan your visit
Ideal for curious travelers and food enthusiasts, this shop is a must for those seeking authentic Tuscan flavors. Take your time to explore the unique products, sample local treats, and find memorable gifts. Don’t rush, let the old-world charm and aromas inspire your senses.
13. Bazar Sri Lanka 2
A flavor-packed haven for global food lovers in the heart of Lucca.
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What to expect
Step inside and discover shelves lined with a vibrant array of spices, sauces, and ingredients from India and beyond. The staff is known for their warm hospitality and expert advice, making it easy to find exactly what you need for your next dish. Whether you’re a seasoned chef or a curious foodie, this spot is a treasure trove for anyone craving flavors from afar.
Plan your visit
Bring your recipe list and let the staff guide you to new culinary discoveries. Expect a welcoming vibe and plenty of inspiration for your next meal. Perfect for those seeking authentic ingredients or simply curious about global cuisine.
14. Il Tartufo
Follow your nose to a truffle lover’s paradise in Florence’s bustling market.
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What to expect
Step into Il Tartufo and prepare for a sensory journey. The air is rich with the aroma of fresh truffles, drawing you to a menu brimming with decadent pasta and crostini. Watch as chefs prepare your meal table-side, adding flair and freshness to every bite. The atmosphere buzzes with market energy, expect a lively crowd, informal yet passionate service, and generous portions of truffle on every plate. Whether you’re a seasoned gourmand or simply hungry for local flavor, this spot delivers a memorable, soul-satisfying experience.
Plan your visit
Arrive hungry and ready to immerse yourself in Florence’s culinary scene. The lively market setting means seating can fill up quickly, so be prepared for a vibrant, bustling environment. Save your receipt if you need restroom access. Don’t rush, soak in the atmosphere and savor every bite.
15. The Market Urban Hotel
Urban comfort meets Florentine charm steps from the city’s heart.
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What to expect
Expect spotless, well-equipped rooms with modern amenities, a breakfast spread that delights with fresh local touches, and exceptional service that goes above and beyond. Personalized gestures, like farewell treats and helpful staff, add a special touch. The unbeatable location places Florence’s top sights, shopping, and dining right outside the door, plus easy access to the train station for day trips. The atmosphere is welcoming and relaxed, perfect for travelers seeking both convenience and comfort.
Plan your visit
Perfect for city explorers, The Market Urban Hotel offers a stylish base for discovering Florence. Start your day with a hearty breakfast, grab a snack for sightseeing, and enjoy seamless connections to local attractions and the train station. Great for families, couples, or solo travelers looking for a vibrant city experience.